Streaming
6 articles
Five Forces Behind the Soaring Value of Sports Media Rights in the Streaming Era
The value of sports media rights is rapidly increasing due to five interlocking forces: live audience scarcity, subscriber acquisition power, rights fragmentation, globalization, and direct-to-fan data monetization. These factors create a feedback loop that drives up valuations for leagues and platforms.
Betting Fuels Niche Sports Streaming Audience Growth and Revenue
Table tennis leagues, lower-division football, darts tournaments, and esports competitions are experiencing unprecedented visibility.
NBA to launch local broadcast streaming hub in 2027-28
Thirteen NBA teams are scrambling to sign one-year broadcast deals for the 2026-27 season after the sudden collapse of their regional sports network partner, Main Street Sports Group.
Sports Media Rights: Traditional Models Face Disruption
At over $113 billion, the National Football League's 11-year media deal dwarfs the GDP of many small nations, yet Amazon Prime Video now exclusively hosts its Thursday Night Football.
AI-Powered Tech Advancements Revolutionizing Live Sports
In July 2023, cable and broadcast television viewership in the U.
Warner Bros. Discovery Expands Roland-Garros Coverage Across Its Platforms
For the 2026 French Open, HBO Max will become the exclusive streaming home for over 900 matches, marking a significant shift in how U.