The Sporting Room

Streaming

4 articles

Futuristic NBA arena with holographic projections and an engaged crowd, symbolizing the league's new broadcast streaming hub.
The Broadcast

NBA to launch local broadcast streaming hub in 2027-28

Thirteen NBA teams are scrambling to sign one-year broadcast deals for the 2026-27 season after the sudden collapse of their regional sports network partner, Main Street Sports Group.

Priya Singh·July 15, 2026
Split screen showing a vintage TV studio contrasted with a modern tablet displaying a live sports stream, symbolizing the disruption in sports media rights.
The Broadcast

Sports Media Rights: Traditional Models Face Disruption

At over $113 billion, the National Football League's 11-year media deal dwarfs the GDP of many small nations, yet Amazon Prime Video now exclusively hosts its Thursday Night Football.

Priya Singh·July 7, 2026
Futuristic stadium with AI-generated holographic displays showcasing real-time sports analytics during a live game.
The Broadcast

AI-Powered Tech Advancements Revolutionizing Live Sports

In July 2023, cable and broadcast television viewership in the U.

Yara Haddad·May 18, 2026
A professional tennis player in action on a clay court at Roland-Garros, with a packed stadium in the background under dramatic lighting.
The Game

Warner Bros. Discovery Expands Roland-Garros Coverage Across Its Platforms

For the 2026 French Open, HBO Max will become the exclusive streaming home for over 900 matches, marking a significant shift in how U.

Priya Singh·May 18, 2026