Dynamic Pricing
3 articles
Four Ticket-Sale Models Explain Why Teams Love Resale and Fans Pay More
Sports teams have transformed ticket resale from a nuisance into a key revenue stream by adopting economic models that capture secondary market value. The dominant 'controlled resale' approach allows teams to profit from price fluctuations while ensuring tickets reach the highest-valuing fans.
Why Sports and Concert Promoters Stopped Fighting Ticket Resale and Started Profiting From It
Sports and concert promoters have shifted from fighting ticket resellers to actively partnering with them, turning the secondary market into a revenue stream. This change is driven by technology that allows promoters to capture fees and implement dynamic pricing, reversing decades of hostility.
Why 2026 World Cup Tickets Reached Unprecedented Prices
The 2026 World Cup ticket prices reached unprecedented levels driven by FIFA's dynamic pricing strategy, high demand in North America, and a volatile secondary resale market. This combination led to record-breaking costs for fans, sparking widespread frustration and criticism.