Event Economics
2 articles
The Business
Why Sports and Concert Promoters Stopped Fighting Ticket Resale and Started Profiting From It
Sports and concert promoters have shifted from fighting ticket resellers to actively partnering with them, turning the secondary market into a revenue stream. This change is driven by technology that allows promoters to capture fees and implement dynamic pricing, reversing decades of hostility.
Yara Haddad·October 21, 2026
The Business
World Cup 2026's $40.9 Billion Promise Meets a $20 Billion Reality — and Host Cities Still May Not Profit
The 2026 World Cup projected billions in economic gains, but mid-tournament estimates reveal a smaller boost, with host cities bearing significant costs and receiving minimal direct revenue. While FIFA and national economies benefit, cities must weigh long-term legacy against immediate financial burdens.
Priya Singh·June 17, 2026